Sales Training
Our award-winning Sales Training programmes are based on the book by our founder, Mark Blackmore, The Single Sales Principle®.
The formula is simple: people will buy when a Compelling Need is met by a Credible Solution that offers Perceived Value.
The Single Sales Principle® - An Introduction
Sales
Selling as a simple formula, explained in our award-winning Single Sales Principle® approach:
People buy when a Compelling Need is met by a Credible Solution that offers Perceived Value.
Our flagship Single Sales Principle® training programme is a three day classroom or virtual programme culminating in an ISM (Institute of Sales Management) endorsed assessment.
Mark Blackmore The importance of the Single Sales Principle®
Account Management
Effective long-term account management goes beyond selling - it’s about becoming a true business partner. Understanding your product or service is not enough; you need to be a sector expert, and be able to advise, support and inspire your customer to improve and beat their competition.
Successful account management is about delivering long-term value to your customer, sitting at their side of the table, and becoming an essential part of their ‘business as usual’ approach.
Telesales
There are ‘chalk and cheese’ approaches to telesales. We’ve all been on the receiving end of the worst that telesales has to offer, but it’s (unfortunately) rare to get a great telesales call.
This presents an incredible opportunity to differentiate yourself and your organisation from your competition; done well, telesales makes an efficient way of getting your product or service straight in front of the right people.